We love the fact that so many of the classic Rolex models were made not just to look good, but for specific, adventurous purposes. Ask 100 people to name a luxury watch and most of them will say Rolex.īut this reputation is not mere marketing – Rolex is Rolex because it makes peerless products. It is frequently ranked first in surveys of super-brands in the UK and is resident in Forbes' list of the world's most powerful brands. Its enormous brand equity is partly because Rolex gives so little away, a key to its mystique. Rolex’s founder, Hans Wilsdorf, was onto something when he made his company logo a crown – it has remained the king of watch brands for more than a century.
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